Illustration: POST/HYPE Studio / AI-generated

YouTube Now Pays Amazon Commissions in 12 Countries. It Won't Tell Creators Which Video Made the Sale.

YouTube Shopping added Amazon in India, the UAE, Saudi Arabia and Egypt on Monday, a week after signing AliExpress in four markets. Channels with 500 subscribers can now tag Amazon products in 12 countries. YouTube's own help page says creators can't see which video or product drove an Amazon sale, and the money arrives about two months later.

By Elliot Padfield26 Oct 20263 min

Posthype IntelligenceCreator Economy IndexSource-backed profiles of the companies shaping the creator economy.Explore the index →

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News2 min

Spotify's Podcast Memberships Let Creators Keep 90%. Its Old Fee Took Only 5.5%.

Spotify's new flat 10% fee nearly doubles its cut on every new paying member versus the 5.5% Podcast Subscriptions charged through Monday. It still undercuts Patreon's new-creator pricing.

By Elliot Padfield20 Oct 20262 min

News2 min

POV Beauty Raises $15 Million After a Reported $20 Million First Year. Mikayla Nogueira Isn't Quitting Brand Deals.

Silas Capital led the creator-founded brand's Series A six weeks into Sephora. Fohr data shows Nogueira's sponsored Instagram posts fell 60% after launch, while her sponsored TikToks went up.

By Elliot Padfield19 Oct 20262 min

News3 min

YouTube Invites Shorts Creators to Bonuses Up to ¥300,000 a Month. Ad Share Still Needs 10 Million Views.

Invite-only Shorts bonuses landing in Studio put caps as high as ¥300,000 a month on the table for 16 posts, while Shorts ad share still needs 10 million views in 90 days from February 2027.

By Elliot Padfield16 Oct 20263 min

Posthype Research

State of Influencer Marketing 2026

Our flagship annual report — the numbers behind where influence actually moved this year. Campaign economics, platform payouts, and the creator brands that broke out, with the methodology attached.

Coming soon. Get notified →